An inspiring business success story always gets the juices flowing as the reader feels the flow of success and wise decisions bringing them along for the ride. Combine the rush of a good story with a story about chocolate and you have an irresistible combination.
It all began with the matriarchal figure of Mary See. Mary's recipes for chocolates and candies built the See's Candy Empire that has wooed America since 1921. See's Candies uses the finest quality ingredients and always has. That is one of the secrets to their success. Even during the Depression, they didn't cut corners. Their customers can always count on a quality candy and that is why their customers keep coming back. Does your customer have the same, quality experience over and over again?
The See Candy story is a classic American success story. They were descendents of Ireland, whose family immigrated to Ontario. Mary's son, Charles, was working as a salesman, selling ingredients in bulk to bakeries. There was a popular candy shop chain in Ontario and Charles felt that he could create something better. He and his family, including his mother Mary and her meticulous and loved candy recipes, moved to Los Angeles to open their own store.
It was popular in the 1920's to brand food products with a "trust-worthy, mother or grandmother" image. In 1921, the company that later became General Mills, created Betty Crocker, a fictitious woman who, in 1945, was voted the second most popular woman in America (behind Eleanor Roosevelt).* Charles went along with this trend, using his mother's photograph as the logo for See's Candy. This tribute not only reminded Charles and the employees where their great recipes came from, it also instilled the "warm fuzzy feeling" one has when we think of a gray-haired, plump woman's baking. We trust that it must be delicious. The logo and its emotional assurance and ability to generate fond memories of grandma's baking in some of us, is just one exa
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